In 2016, the stone industry faces huge obstacles and challenges, and even can be said to be the stone are the most difficult one year.Because environment winter, national policy influence, the impact of the Internet wave, etc., make the whole moving in the stumbling stone material industry.

A "winter" period, real estate industry

This year, because of the economic winter period continues under the new normal, countries continue to implement regulation for real estate industry;And stone material serves as a kind of important building decoration materials, the influence of the policy will give great damage in stone industry.Stone industry, and therefore a serious imbalance between supply and demand, supply exceeds demand.In such a harsh environment, stone enterprises want to stand out, not only to have a good product, more want to have a good service, to ensure that will not be low tide.

Second, the "Internet" wave of attacks

With the advent of the era of Internet, people can never leave home to get a lot of product information, the market price of the transparent part to high-margin products set up obstacles, traditional industry business become more and more difficult.It is both an opportunity and challenge for stone enterprises, only keep up with the trend of The Times, the Internet make the transition from extensive to intensive, in order to meet the development of new opportunities for growth.

Three, "environmental protection" duty responsibility

Haze attack again the better part of a Chinese, growing environmental problems, the state strengthens the efforts of environmental governance.Some of the domestic production base began to shift from the past traditional fujian, these production in shandong province, to several province northwest (xinjiang, Inner Mongolia, etc.) move.Some stone processing enterprises of environmental pressure was forced to shut down.Faced with such serious environmental problems, stone material processing enterprises to be engaged in processing production in strict accordance with national standards, such ability under the harsh environment of sustainable development, don't be penny wise and pound foolish.

In such a tough year, stone enterprises can only touch stone across the river, in the industry pioneer knock against, several Roman avenue has begun trial operation, believe that the future must be all roses.Stone enterprises in the New Year to keep market share, accelerate the development of must keep up with the Internet tide, quality and service of the accused, with environmental protection as its own duty.

Four, "the price" the beginning of the tide

Over the past 2016 years, rising house prices crazy, coal, steel, wood, stainless steel soared.When house prices are the profession, transportation, chemical materials, electronic components, packaging and printing, stainless steel, aluminum, copper ingot, start relay to soar.In a "up, up, up" binge, China's industrial areas have been boiling.

2016 enterprises gradually cut production, labor demand drops rapidly, enterprise labor declined obviously.And as a result of the stone industry is a typical traditional labor-intensive manufacturing, which in recent years, rising labor costs, management costs little profit space, eating away at the stone companies in the industry downturn of the situation, the enterprise cost pressure, throttle become enterprise common aspirations.This year has quite a few enterprises begin to cut front-line workers, reduce the labor costs money, for their own decompression.In addition, in January of this year in the history of the most YanXin "environmental law", the new system, "according to the daily penalty" for sustainable environmental illegal activities on a daily basis, successive fines.This means that for the traditional manufacturing enterprises such as stone material illegal discharges, excess emissions, to escape detection, etc, in violation of the longer, the more fine, stone material enterprise environmental cost increase.

Five, "Jane" marble infringement

Marble tile in the market, should be this two or three years.At the end of 2015, a 299 million has won the CCTV after Jane, to "bright blind is titanium dog eye" light to industry and dazzing, marble tile is red to purple.Avail ourselves of this opportunity, many ceramic enterprises "is not doing the marble tile, marble tile is doing on the way."At that time, a prosperous time sight marble tiles.

You never know, however, the stone industry of acting the marble pure, first on March 4, 2016, when high stone prosecution Jane a marble tile town;To the ceramic industry and a hot: shandong stone association and local industry associations to the state administration for industry and commerce, China central television (CCTV) filed a lawsuit against a Jane, put forward several stop Jane a pair of stone industry "infringement" requirements.

Six, "" liu liang said," transformation"

The pain points of the industry, is the electric business opportunity.This year "11" double just antifebrile, "double 12" and has just around the corner.But whenever this industry-wide binge shopping festival, the Chinese stone industry, represented by Southampton is almost all the voice.Faced with more and more has a tool of the nature of the Internet age, more from the wholesale brand stone companies are seeking development to the consumer end, in the midst of the "electricity" short board question highlights day by day.

At the same time, points out that liu liang prick silk person all over the world, experience first, the current Internet selling is a kind of engagement, so the user's thinking is very important.Followed by simple thinking and design thinking, which requires more focus, namely the "less is more, simple is beautiful", to provide products, allows users to scream pay more attention to marketing.Apple is a very good case.

Is the Internet way of thinking, the methods of dealing with the big enterprises and small and medium-sized enterprises can't generalize.So liu liang proposed "the micro small innovation", "lean rapid iteration" iterative thinking, and is free of charge to better ", "stick to a qualitative change" zero point ", "the flow of thinking.

In short, the Internet thinking requirements of small and medium-sized enterprises keep pace with The Times, timely innovation, change the traditional marketing way.But in the end, he stressed the point that the Internet is thinking more blood, genes, is a tool, it is still the basis of the industry.So as the small and medium-sized enterprises, everyone has to focus on products, enterprises, and brand culture.No matter in which era, the product has always been a king.

Seven, "capacity" and "to stock" has become the new normal throughout the year

The rapid expansion of the real estate market early to drive the development of a number of related industries, such as building materials, stone material enterprise quantity and capacity per year almost doubled.Now the economic downturn, the real estate market continued weakness, policy driven, internal and external demand to shrink, and purchase, stone material industry relative excess capacity, inventory problem more difficult.Enterprises have to digest the usual accumulation of inventory to reduce imports.Nanan stone imports fell this year is relatively serious, stone block has fallen dramatically, compared to the domestic demand is still weak.

Eight, resistance into costume market

As tooling market demand, stone people gradually installed eye on the market.However, stone industry into the home market is met with resistance.Due to the standardization of stone industry has been no progress, and social marble products on radioactive misunderstanding and competitors' malicious smear, the authorities have been rumours, but because of the relative lag, consumer cognition pitfalls remain, block stone industry into the home market.

Nine, price competition is intense, enterprise small profit to survive

Under the new normal, stone market demand, the enterprise purchase, inventory, high benefit promotion became the new formats.It can revitalize the some of the money, but with the rising cost of production or operation, unprecedented fierce market competition, enterprise heavy discounting, little profit, small and medium-sized enterprises fall into the predicament of the squeezed.Still will take time, enterprise market to restore market confidence is insufficient.

Ten, pressure on capital turnover

The stone material enterprise financing more difficult, want to get bank loans, should have assets mortgage, but seldom meet the conditions of enterprises, and higher borrowing costs.Mostly because of stone material enterprise financial system is not standard, management framework is simple, it is difficult to enter the capital market through listing or issuing bonds of direct financing.Past for repayment, some enterprises will be through the upstream and downstream, family businesses, and even private lending and other way to borrow money money, but now in the case of bad credit environment, these channels have won't work."Borrow the new and old" model and the bank ever be banned, have to pay her old scores to make new loans.Stone enterprises cash flow pressure, late payments may also cause the credit crisis.